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Based in Maui, Hawaii, Maui Jim has been established as an American-based high end manufacturer of luxury eyewear, particularly sunglasses. This eyewear company has fifteen distribution centers, having the biggest one designated in Peoria, Illinois. Maui Jim has become very popular because of its sophisticated sunglasses that come with UV Ray blocking polarized and lightweight lenses, which enhance color. The company became well known because all their sets feature this amazing sophistication. Just about every product line of Maui Jim is marketed with a sporty, oceanic theme. Aside from its non-prescription sports eyewear, the company is presently producing prescription lenses on their designs, which include bifocal lenses. With its huge popularity, Maui Jim has been featured in many magazines. In fact, during the year 1999, Maui Jim has been listed by Forbes Magazine in their articles entitled “100 Things Worth every Penny”. This popularity is expected to further develop, as more and more people continuously patronize the brand.+